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OPTYK CHROBOT
Three generations of woman building a trusted brand
PROBLEM
Optyk Chrobot is a company with a long-standing tradition, founded in 1984. The last rebranding took place in the 2000s. Our task was to bring the brand into the era of modern branding and marketing.
SOLUTION
We created a logo that reflects modernity, elegance, and the fact that the studio is run by three generations of women. Our task also included developing a modern, responsive website, materials for both offline and online advertising campaigns, and creating #zobaczróżnicę – a universal mark for all of the studio’s marketing activities.
ALL PROJECTS
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